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Inspired and created in Adelaide, Australia, C/MEO built its signature aesthetic through directional prints, premium fabrics and strong silhouettes.

C/MEO’s coveted creations push boundaries whilst creating an effortlessly cool style, cementing their position as a standout in the Australian and global fashion scene and scoring a spot in Mercedes Benz fashion week during 4 consecutive years.

C/MEO embodies an affluent style, with the latest trends front of mind at all times. A C/MEO woman takes risks without being reckless, empowered by her authentic taste, she is a leader and a source of inspiration for people around her.

Siham Elmawey discovered her love of fashion early in life, curating vintage pieces to sell at local markets. After honing her skill at Fashion College in Adelaide, Siham was scouted by Australian Fashion Labels and was appointed head designer of C/MEO COLLECTIVE at just 22.

Since establishment in 2010, each of C/MEO’s yearly collections have inspired a central theme, which inspires the fundamental prints, shapes and fabric

Each capsule collection stands independently from one another and enforces an effortless style, forming a formidable collage of wearable innovation. In this respect, C/MEO are truly innovative, as the process behind their creation runs deeper than just clean lines and following trends.